What is a brand and 5 ways to create instant impact.
Introducing the metaphor Defining brand is almost like being asked to define yourself. Should you start with your title and achievements?...
THE 411 ON ALL-THINGS BRAND
- 6 min
Customer-centric culture...either give in or fall. 8 steps to getting started.
Business Success. When it comes to business success, let's face it, the customer is always right. I know we get tired of this statement...
- 4 min
The 9 keys to increasing customer satisfaction and brand trust.
Gone are the easy days of 50's marketing where agencies could push products into the lives of their customer with some not-so-subtle...